How Amazon Trained Its Investors to Behave

In March 2000, Barron's reported that 51 Internet companies were burning cash so fast that they'd be broke by the end of the end of the year. The article (it's behind a seemingly unbreachable paywall) has acquired the reputation of having marked the end of the dot-com boom. The Nasdaq composite index peaked on March 10 at 5132, and by the end of the month was in a full-on collapse (as I write this, it's only at 3155, despite years of gains).

The Burn Rate 51 was made up mostly of now-forgotten companies like drkoop.com and CDNow. But it also included a certain Internet bookseller from Seattle. The Barron's article mentioned that a 690 million euro convertible bond sale in February had bought Amazon some more time (the list was based on 1999 year-end data) — but that the company would still run out of cash in 21 months.

In fact, Amazon was only operating at such a high burn rate because it could. Once investors stopped giving it free money, the company quickly cut back on its investments and its losses. By the fourth quarter of 2001 — that is, within about 21 months — it was turning a profit.

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Related link (Bezos quotes Buffett and Ben Graham): Jeff Bezos on Leading for the Long-Term at Amazon

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