Monday, August 4, 2014

Edge: A Conversation with Jonathan Gottschall

I just linked to his book, The Storytelling Animal, over the weekend after I saw Michael Mauboussin recommend it.

Link to: A Conversation with Jonathan Gottschall
We think of stories as a wildly creative art form but within that creativity and that diversity there is a lot of conformity. Stories are very predictable. No matter where you go in the world, no matter how different people seem, no matter how hard their lives are, people tell stories, universally, and universally the stories are more or less like ours: the same basic human obsessions, and the same basic structure. The structure comes down to: stories have a character, the character has a predicament or a problem—they're always problem-focused—and the character tries to solve the problem. In its most basic terms, that's what a story is—a problem solution narrative.