Robert Cialdini has spent his entire career learning and teaching the science of influence. His book Influence: Science and Practice has sold more than 2 million copies and can be found in 26 languages.
Cialdini’s immense knowledge of the subject has earned him the title of “The Godfather of Influence,” and he is one of the most cited living social psychologists in the world. Cialdini is currently regents’ professor emeritus of psychology and marketing at Arizona State University and president of Influence at Work, an international consulting, strategic planning and training organization.
Influence: The Psychology of Persuasion
Influence: Science and Practice